While managing social media, web forums, paid advertising, and content creation, I also took on responsibility for email and SMS marketing campaigns. Emails achieved an average open rate of 32% and click-through-rate 4.3%, while SMS campaigns boasted an average 55% open rate, a 12% CTR, and ROI typically exceeding 120:1. Additionally, I oversaw the creation of collection and campaign landing pages, which consistently ranked highly due to my strategic and evolving SEO expertise. By implementing team management strategies and detailed calendar planning, I streamlined and automated nearly all tasks, improving efficiency across the board.
Working closely with the Director of Marketing, I refined my analytics and reporting by developing in-depth reports that uncovered patterns and trends not identified by existing systems. These insights were regularly presented at C-Level Executive and Investor monthly meetings. Upon being promoted to Director, I expanded the marketing calendar, optimized campaigns—including co-ops—and made data backed decisions that consistently delivered results.
During my tenure at RallySport Direct, I organized multiple customer events featuring top vendors in the industry and from around the globe. These events drew over 1,000 cars, 4,000 people, plenty of dogs, and 25 vendors, quickly becoming one of the largest and most anticipated gatherings in the region year after year. I also fostered strong ties with the local community by co-hosting and participating in events, solidifying RallySport Direct’s reputation as a community leader across all demographics.