forty2twenty6

Owner/Operator - Marketing and Business Consultation

In 2008, forty2twenty6 began as Flapatax. a venture focused on manufacturing and selling affordable car mudflaps to local car enthusiasts. Within the first six months, the product gained traction and started shipping nationwide. Leveraging social media marketing, web forum marketing, and word of mouth referrals, the brand expanded internationally by mid-2010, with international orders accounting for 20% of total sales by the end of 2011. Operations were paused in 2015, with plans for future developments on the horizon.

After honing my expertise in marketing and business logistics, I prepared to relaunch in 2020. Drawing on proven strategies from my experience with RallySport Direct and consulting with family-owned businesses, I reintroduced the brand as forty2twenty6. Amid the global shutdown in 2020, the demand for independent consulting and marketing services surged as businesses sought ways to adapt and survive. I collaborated closely with local car shops and a local car manufacturer, providing support in marketing, database management, and inventory logistics. The foundation I established during this time enabled multiple brands to achieve international recognition and significant growth, even after our contracts concluded.

By forging partnerships with internationally recognized car racing teams, aftermarket car part manufacturers, and highly rated car dealerships, I significantly expanded the reach and impact of my expertise, delivering measurable results. Seeking to apply my skills beyond a niche market, I broadened my focus to include local law offices, hospitality venues, supplement companies, general contractors, and other industries, achieving continued success. My approach is rooted in data-driven decision-making, utilizing analytical insights and detailed reporting to guide the strategies I implement and recommend.

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RallySport Direct