Digital Marketing
Active Since 2007
With over 18 years immersed in the dynamic world of digital marketing, I’ve cultivated a self-driven expertise rooted in passion and an innate curiosity for understanding complex systems. As a self-taught professional, I’ve thrived in this ever-evolving industry by embracing change, pioneering strategies, and leading cross-functional efforts to deliver measurable results.
My career has been defined by designing and executing high-impact campaigns that set benchmarks for success—many of which remain unmatched by successors. From strategic conceptualization and budget forecasting to content planning, cross-channel asset curation, and data-driven optimization, I’ve mastered the full lifecycle of campaign management. Whether crafting compelling copy, fostering audience engagement, or dissecting analytics to uncover actionable insights, I prioritize precision and creativity to build trust, drive growth, and refine outcomes.
With hundreds, if not thousands, of successful campaigns under my belt, my experience is rooted in resilience. From capturing critical media in subzero conditions to dissecting analytics late into nights and weekends, I’ve mastered the grit required to excel. I’ve navigated high-stakes scenarios, social media crises, and seemingly impossible deadlines, emerging stronger each time. Challenges that overwhelm others invigorate me—they’re opportunities to innovate.
The results speak for themselves:
RallySport Direct: Amplified annual revenue fivefold through strategic digital initiatives and innovations.
Integrated Engineering: Drove unprecedented sales growth—37% YOY in Year 1, followed by 31% in Year 2.
Personal Venture: Scaled my local startup into an internationally recognized brand in under three years, achieving 1,400% growth.
Every email I’ve sent, every campaign I’ve ran, every metric I’ve found lies a philosophy of relentless innovation, resilience, and a refusal to settle for “good enough.” Let’s build what’s next.
Highly Experienced
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20+ Years of Photoshop, Illustrator, Acrobat, and Dreamweaver.
15+ Years of Premiere, After Effects, Audition, and InDesign.
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15+ Year of Analytics, Sheets, Slides, Docs, Sites, Chat, Voice, and Gmail.
10+ Years of Ads, Forms, and Local.
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25+ Years of Excel, Powerpoint, and Word.
20+ Years of Outlook, SharePoint, and Teams(Skype)
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20+ Years of Web Forums
15+ Years of Facebook, X (Twitter), YouTube, WhatsApp, Reddit, Twitch, and WordPress.
10+ Years of Instagram, Meta Ads, Pinterest, Tumblr, Snapchat, and Blogger
5+ Years of TikTok and Discord
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Native Apps, HootSuite, Sprout Social, Meta Business, and custom Zapier API Integrations
Emails through MailChimp and Listrak. SMS through Attentive.
Digital Marketing Portfolio
These are examples of digital marketing campaigns that I have ran. They include creatives, built website pages, copy, links, and inspiration.
RallySport Direct
The company switched to Shopify in 2023, a lot of the pages disappeared but might reside on Web Archive.
Annual Holiday Gift Guide: This is the artwork that was done by using car racing games to capture key vehicle segments (24). This first link will show you the structure of what the custom page was supposed to look like and the second link has some of the artwork still remaining. The red cars graphic above was reused for another gift guide as well.
https://web.archive.org/web/20201130132539/https://www.rallysportdirect.com/pages/holiday-gift-guide
https://web.archive.org/web/20210228030054/https://www.rallysportdirect.com/pages/holiday-gift-guide
Project Cars: I built this out to be a tool for our sales team to use as examples of what we did to assist customers in building their cars. The layout, artwork, copy, and pages were done by me. With about 80% of all photography used was also shot and edited by me. The 2015 Subaru WRX STI was in a giveaway that I helped lead. The Land Speed Record car was an in-depth build of a car to be used as an attempt to set a record with. Unfortunately, both pages of those are limited or unavailable on Web Archive. I have also included links to forums that show more of the original artwork.
Project Cars: https://web.archive.org/web/20201204020258/https://www.rallysportdirect.com/pages/project-cars
2015 WRX STI: https://forums.nasioc.com/forums/showthread.php?t=2863756
Land Speed Car: https://web.archive.org/web/20210415135937/https://www.rallysportdirect.com/pages/rsdlsr-subaru-impreza-land-speed-record-challenger https://forums.nasioc.com/forums/showthread.php?t=2894168
Retro Graphic Inspired
Street Fighter Inspired
Graffiti Style
Based on the Utah Jazz City Colors. Merch ended up being sold with this concept.
Various Photography by Me Used for Campaigns and Content. You can see more examples here.
Integrated Engineering
I took the Holiday Gift that I did at RallySport Direct and created a similar campaign. The artwork was aligned with their style guide. This campaign was more heavily focused on YouTube videos that I storyboarded.
Sale Artwork for Spring Sale 2022
Sale Artwork for Black Friday 2021
Motion Artwork for Black Friday 2020 using Video Game Capture Like for RallySport Direct Campaigns.
Sample of Content Creation of Raw Machined Parts
Sample of Content Creation of Engine Connecting Rods
Clarks Auto / Blue Star Works
Mailers and Ads Made for Clarks Auto. All artwork was restricted to owner’s approval. No templates used. All artwork and design is original by me.
Picture of Screen with an ad that was set to run in Utah Stories.
Blue Star Works logo I created using professional retro logos as inspiration.
Testing Blue Star Works website using custom code that I used, but was never published. It appears as though the code I used was attempted to be modified since, essentially breaking most of the pages, with this example still resembling live work I did.
https://shogun.page/previews/8b3a00fd-fad1-414f-a221-4784530a7d27/67803414c6158c7ae2367e32
Personal Artwork
Using the outlines of our dogs, I created a logo for personal use. This was created freehand and modified in Photoshop. For serious use, Illustrator would be used.
As a personal fundraiser, these were created to give to people and display per amount that was donated to Best Friends.
For a Christmas Gift, I blended together a funny, but loving piece. This was made with Photoshop and Illustrator.
For a Birthday Gift, I created a replica ticket to have as a keepsake with a working barcode to be used for entry instead of a piece of paper. I utilized Photoshop, Illustrator, and InDesign.
This was created for another gift. Using the wineries own bottles as the canvas. I used Illustrator and InDesign.
This was used for a gift. I created this custom ticket by using Photoshop, Illustrator, and InDesign.