Digital Marketing
Active Since 2007
With over 18 years immersed in the dynamic world of digital marketing, I’ve cultivated a self-driven expertise rooted in passion and an innate curiosity for understanding complex systems. As a self-taught professional, I’ve thrived in this ever-evolving industry by embracing change, pioneering strategies, and leading cross-functional efforts to deliver measurable results.
My career has been defined by designing and executing high-impact campaigns that set benchmarks for success—many of which remain unmatched by successors. From strategic conceptualization and budget forecasting to content planning, cross-channel asset curation, and data-driven optimization, I’ve mastered the full lifecycle of campaign management. Whether crafting compelling copy, fostering audience engagement, or dissecting analytics to uncover actionable insights, I prioritize precision and creativity to build trust, drive growth, and refine outcomes.
With hundreds, if not thousands, of successful campaigns under my belt, my experience is rooted in resilience. From capturing critical media in subzero conditions to dissecting analytics late into nights and weekends, I’ve mastered the grit required to excel. I’ve navigated high-stakes scenarios, social media crises, and seemingly impossible deadlines, emerging stronger each time. Challenges that overwhelm others invigorate me—they’re opportunities to innovate.
The results speak for themselves:
RallySport Direct: Amplified annual revenue fivefold through strategic digital initiatives and innovations.
Integrated Engineering: Drove unprecedented sales growth—37% YOY in Year 1, followed by 31% in Year 2.
Personal Venture: Scaled my local startup into an internationally recognized brand in under three years, achieving 1,400% growth.
Every email I’ve sent, every campaign I’ve ran, every metric I’ve found lies a philosophy of relentless innovation, resilience, and a refusal to settle for “good enough.” Let’s build what’s next.
Highly Experienced
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20+ Years of Photoshop, Illustrator, Acrobat, and Dreamweaver.
15+ Years of Premiere, After Effects, Audition, and InDesign.
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15+ Year of Analytics, Sheets, Slides, Docs, Sites, Chat, Voice, and Gmail.
10+ Years of Ads, Forms, and Local.
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25+ Years of Excel, Powerpoint, and Word.
20+ Years of Outlook, SharePoint, and Teams(Skype)
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20+ Years of Web Forums
15+ Years of Facebook, X (Twitter), YouTube, WhatsApp, Reddit, Twitch, and WordPress.
10+ Years of Instagram, Meta Ads, Pinterest, Tumblr, Snapchat, and Blogger
5+ Years of TikTok and Discord
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Native Apps, HootSuite, Sprout Social, Meta Business, and custom Zapier API Integrations
Emails through MailChimp and Listrak. SMS through Attentive.